Ten Reasons You Need a Digital Marketing Strategy

Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience.

How Marketing Skills Can Increase Your Income From Online Business Opportunities

When you use online business opportunities to earn money, you may wonder when the money is going to start coming your way. The truth is that if you don’t have a solid marketing plan, you simply won’t be able to generate the revenue that you want with your new opportunity.Getting StartedThe right marketing plan is essential when you work online. The online industry is simple to enter, but difficult when you want to become a leader in your field. Marketing is the key to making more money, in less time, with your online business opportunities. Professional marketing businessmen like Darryl Remnant can provide you with the tools that you need to earn an income that allows you to work online full time.Unless you have a background in marketing there is a good chance that you won’t know how to use the many different plans available to earn money online. For example, did you know that you need to use a wide selection of advertising tools in order to get your business noticed online? There are literally dozens of ways to advertise your business, but only the right combination of these tools will really allow you to become a leader in your industry.Marketing as an InvestmentYou may already have a business plan in place, or you could just be starting out with online business opportunities. Having a website, even one that is professionally designed, just isn’t enough to actually bring customers to your site. Your customers really need to be able to find you online, and have access to information about you, your products, and your business in general. A good plan for getting your business noticed online can really draw in more customers than you dreamed possible.Even those who are experienced in business can benefit from a solid plan for advertising their online business. Learning which tools to use, and which to avoid, can also save you money in the long term of your business, and get your online business opportunities noticed and profitable in much less time than trying to draw in customers by wading through all the many different advertising methods that you find online.When you need to profit from your online business opportunities quickly, and don’t have a lot of time to spend getting your business noticed, then marketing can make a real difference in the results you see.

4 Crucial Steps To Get Financing With Really Bad Credit

Here are 4 crucial steps to get financing with really bad credit. Don’t get discouraged just because you have poor credit. Bad credit can happen to the best of people. Things happen in life that can cause credit issues, like losing your job, divorce, bankruptcy, foreclosures, illness, etc. The good news is that buying a car with bad credit isn’t impossible. Today you have options, no matter how terrible your credit is.Keep in mind that your interest rate, down payment, monthly payments and the amount you can borrow will be based on how bad your credit is. You may also be limited to what, year, make and model car you can qualify for.Don’t let any of this discourage you. Keep in mind that this is only temporary as you rebuild your credit. This is not a permanent situation. On most loans, after making the payments on time for a couple of years, you can refinance for a better rate.Just because you have bad credit doesn’t mean your world is over. It may take some extra work on your part, but it is very possible for you to get a car loan with really bad credit.Preparation for getting an auto loan with bad credit.1. Even though you may know that your credit is bad, you want to know what your credit score is. Get a copy of your credit report so you know exactly what you are dealing with. Credit reports are easily available online from many sources. With your report you will also know if there are any items that have been incorrectly reported. This will give you a chance to get anything removed that shouldn’t be on your report.Be aware of your credit score and how it is used to determine if you can get approved for a loan or not. Credit scores range from 300 to 800, where 800 is excellent and 300 is really poor. Any score that is below 620 is viewed as a high risk loan, and lenders refer to scores in this category as subprime. Subprime loans always require a down payment and are a much higher risk, therefore you will pay a higher interest rate. With this type of loan you may need a co-signer or a trade-in vehicle to qualify.2. Review your financing options and research for dealers that work with buyers who have credit problems. If you credit is really bad, you may want to consider an independent dealer with “buy here, pay here” programs. They are usually easier to work with because they don’t have your traditional financing stipulations and guide lines to follow. They carry their loans in-house.3. Take time and evaluate your budget before you go looking at a car. Some subprime car loans can run as high as 25 percent, depending what State you live in. This amount of interest can have a huge impact on the total price you will have to pay for the vehicle. Having poor credit leaves you in a position with little room for negotiation on the interest rate, so plan to provide a good down payment or have a trade-in vehicle to keep your monthly payments within your budget.4. Once you locate a dealership that offers plans to help you, be up front and explain your credit situation. Be honest and tell them exactly what you can afford and what you have as a down payment. If the dealership offers a financing plan that works for you and meets your needs, then pick out your car and sign the loan papers. Be sure and make your payments on time as you rebuild your credit for future loans and better interest rates.

The Benefits and Challenges of Behavioral Health Treatment

The term Behavioral Health was coined almost 40 years ago. However, over time, the meaning of this word has evolved. Most people use behavioral health as a synonym for mental health, whereas there is a difference between the two.Mental health deals with a person’s mental state or psychology but behavioral health deals with the habits a person possesses, such as eating patterns, sleeping patterns, the lifestyle choices they make. etc. If a person struggles with a mental health issue, it can be comorbid with behavioral health problems and physical health issues. According to estimates, 70 percent mental health issues exist in correlation with behavioral health issues. Therefore behavioral health treatment centers or services have become essential to combat the disease.According to a study, around 44 million people struggle from mental health-related problems every year but only 40 percent of these are able to receive treatment. There are several reasons that contribute to people not seeking help for mental disorders. While 60 percent of the people do not seek treatment because of the associated social stigma, others do not seek treatment as they remain undiagnosed, do not have the money, lack the access to a reliable mental health facility, or do not have credible behavioral health centers near them.Behavioral Health ServicesBehavioral health services are not limited to mental health treatment programs. With its evolving scope, the range of services offered has only increased. Some of these services include:



Mental health counseling

Family and marriage counseling

Substance abuse treatment including prevention, recovery and intervention

Chronic disease management

Understanding Behavioral HealthBehavioral health refers to the relationship between daily habits (good and bad) and how they affect physical and mental health. Ideally, good habits (healthy eating, exercise, and sleep patterns) lead to a balance between good physical and mental health. On the contrary, bad habits often lead to poor physical and mental health.Based on lifestyle choices made, behavioral disorders might include:

Living in unhygienic conditions

Eating disorder

Social isolation

Sleep disorder (sleeping too less or too much)

Substance abuse including drug, alcohol or chemical dependency

Addictive behavior such as gambling, sex, compulsive shopping, etc.

Why It Is So Difficult To Seek Treatment?Most people do not seek help for behavioral disorders because they remain in denial. It is difficult for them to accept that they have a problem. Some people believe that it is a choice that they have made and therefore it cannot be called a problem. The reasons for not seeking treatment can be myriad and varied. Some of the other reasons may include:

Social Stigma and embarrassment

Fear of getting judged by society

Not being able to recognize symptoms effectively

Lack of trust and support

Feelings of loneliness and hopelessness

What Are The Benefits Of Seeking Treatment?Behavioral health disorders are complex and require customized treatment, but it is difficult to convince patients to seek treatment. However, knowing about the benefits of treatment can provide the needed nudge to seek treatment. The advantages of seeking treatment are as follows:

Improves quality of life

Combats mental illness from its root

Improves personal and professional relationships

Reduces chances of complications especially for addiction-related problems

Improves productivity

Mitigates risk of medical issues

What Are The Treatment Options Available?A treatment plan for behavioral health disorder may be a combination of the multiple therapies, the most important of which would be group therapy. Encouragement and support groups provide personal therapy that helps the patient understand themselves and their goals better. Group therapy also provides patients with contacts of others who have or are facing similar problems. Interacting with such persons helps the patient realize that they are not alone. It also provides them with the required moral support to take care of themselves and seek and continue treatment. However, the customized treatment programs require an effort from multiple types of professionals. These professionals may include:Psychiatrists: These service providers can address a wide range of issues. They deal with psychiatry on various aspects such as adolescence issues, childhood struggles, or substance abuse. They prescribe medications to treat behavioral health disorders.Psychologists: These professionals have experience in psychology consulting. This also includes clinical psychology. They carry out diagnostic work and conduct psychotherapy to treat the patient’s condition.Social workers: They assist through government run programs. They work in a variety of fields related to children mental health, substance abuse, and mental health in the less privileged society.Licensed professional counselors: These counselors usually specialize in treating patients with psychotherapy. These professionals may focus on specific areas of behavioral health, such as family problems, substance abuse, and relationship issues.Residential treatment centers: These are inpatient treatment centers where people are allowed to reside under 24/7 medical supervision. The patients undergo a personalized treatment plan as per the severity and duration of the disorder. These centers provide a controlled environment for the treatment and combat relapse.When To Seek Help?Behavioral health disorders should never be undermined. They should be identified at the earliest otherwise it will affect the patient’s relationship and productivity as they grow into adults. Behavioral abnormalities have affected lives. There are numerous treatment programs available to treat the disorder.

4 Online Business Ideas With Low Start-Up Cost

Are you interested in starting your own business, but you have a very small budget to start with? The idea of starting a business has long been viewed as a very expensive venture and is only a common practice among a small group of people. Thankfully, the technology era has leveled the playing field for starting a business. It is now possible to get started with very little cash. And by gaining the right knowledge and skills, you can own a very lucrative business. In this article, I have compiled a list of 4 profitable online business ideas that you can start, with just a laptop and internet access.1. Become A Website Developer.Website development has created many business opportunities over the past couple of decades. Now that there are open source platforms like WordPress, it is quite possible for anyone with a computer/laptop and an internet connection can become a website developer, even if you have basic technical skills. If you are uncertain of whether or not you are able to start a business, creating websites for clients, then a short, informal online course in WordPress can fill in the blanks and give you the confidence to offer your service to potential clients.In addition to, website development, you can offer hosting services to your clients. And no, you don’t have to own a server. You can get hosting services for very little money. You can then offer the service as part of your package for website development. This price is usually set a bit higher than what you pay for the hosting.Online business ideas like website development, don’t require that you have a business space, so if you are strapped for cash and don’t want to incur the monthly cost of an internet bill, then this is the kind of business for you. You can take your laptop to your favorite cafe shop, and make use of their free internet service. Make sure you buy something from the shop, as this will keep you and the business owner happy.2. Start An Online Store.This is one of the most lucrative online business ideas I know of. You can start a business online, selling your own products, or selling other people’s products. The clear advantage of this business model is that you are not restricted by creativity, or location. If you do not have a product, and don’t have the slightest idea how to come up with one, then you can earn huge commissions from selling other people’s product. This is one of the few online business ideas that you can start with no money.If you don’t have an online store, it would cost very little for you to set one up for yourself, or have someone set one up for you. As mentioned before, open source platforms like WordPress and Joomla makes it possible for anyone to create a website. WordPress has great support along with free plugins that can make it very easy for you to create an online store with a shopping cart and an automated checkout system.However, if the monthly cost of hosting is still above your budget, then you can make use of free e-Commerce platforms like eBay, Etsy and Amazon. There is no monthly fee to sell your products, and you only pay a small fee for listing your product.3. Become a Social Media Manager.New social media platforms are springing up all over the internet. These social media platforms have huge audiences at any given time of the day. This makes it important for businesses to create and maintain a social presence on these social media platforms if they want to be visible to potential customers.This need for a social media presence has created a new and unique business opportunity. It is very tedious to spend time creating content to add to the social media platforms. And with so many platforms to have to keep track of, it can be a full-time job.Many companies are in need of a social media manager, and you can help. This is one of the online business ideas that will not become saturated. New companies are emerging every day and need to maintain a social media presence. So you will never run short of a potential client list.It is very easy to create content and maintain a several social media accounts. You can use platforms like Hootsuite to manage several social media accounts simultaneously.You can schedule posts and content for several weeks in advance. You can then charge clients a monthly fee for managing these accounts, which will be a lot less than having to hire an employee to provide this service full-time.4. Become a Mobile App Developer.Before you decide that mobile app development is only for those individuals who have spent years or more pursuing a formal education in coding, you might want to read this.It is possible for non-techs to create mobile apps for clients with no coding skills. You can use mobile content management platforms like MAPS – Mobile Apps Productions Software.These platforms allow you to create mobile apps and publish them to the Google Play and Apple app stores. In addition to publishing the apps on the app stores, the content management platforms allow you to provide back-end access to clients so that they can manage and update their mobile apps. You can also maintain the apps on the client’s behalf and charge an additional monthly fee for management and hosting of the mobile app.More than 91% of the world’s population have a cell phone or mobile device. And as consumers become more attached to their mobile devices and more demanding of what it can provide and provide quickly, the demand for mobile apps will be even greater. More than 95% of businesses do not have a mobile app for their business. You can create a mobile app for these businesses at a price that they can afford. This is one of the online business ideas that has very little competition and huge earning potentials.Looking for More Online Business Ideas?While you may find lots of online business ideas on the internet, it is important to note that being successful in any business requires that you acquire the skills and knowledge of creating the business or service.

Do You Use an Online Travel Journal?

Some travelers like to take photos, some like to write about their travels, and some only want to enjoy the moment. This article is written for the first two types of travelers; the photographers and the writers. The others will have to live off their memories without any prompts from audio-visuals.Now, I know that you may not consider yourself either a writer or a photographer based on the results of the reporting of your personal travels. But, if you put your travel information and photos on Facebook, YouTube, MySpace, a blog, or any other social networking site, you are a writer and a photographer already — and a published one at that.O.K, I didn’t say you were a professional writer or photographer, but in my opinion you still qualify for both terms. Keeping a travel journal is not designed as a step to becoming a professional writer. It is designed to preserve and share your travel memories. Who knows, your journal might be the first step toward becoming a professional. Stranger things have happened.Whether you want to systematize your writing and your photographs while traveling, or do it from notes when you return from your trips, a good vehicle for doing this is an online journal.What is an online travel journal? Think of an online journal as a personal travel diary which can be used at will, opened to or closed to the public, and is kept up through an internet based service. You can log in daily or keep notes and log in when you have time later. You can upload your descriptions or your photographs from anywhere in the world where there is an internet connection.In the past a travel journal was usually a physical notebook or bound journal in which a traveler wrote down his impressions or thoughts about his or her travels. Before you could share your travels with family and friends, you first had to write up you experience, make copies of your pictures, and usually prepare a presentation folder for them to see.With the advent of the internet all that has changed. You no longer have to wait until you are back home to start sharing. Today, with an online journal you can almost instantaneously share your impressions of your travel destinations with descriptions and photos.Where do I get an online travel journal? Online, of course. Do an online search for the key words “online travel journals” and you will have numerous sites from which to choose. I have personally checked out over a dozen online diaries sources that are available for your use.Most sites have a “free” version and a “fee” version. There are some additional features with the “fee” version, but the major difference is in the amount of storage space available for your use. Take the “free” one. You can upgrade to the “fee” one if you find you are running out of space.

Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?The purpose of this post is to try to simplify what you actually need to get started in taking your business online…Why taking your business online?The beauty of taking your business online… The beauty of taking your business online…Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.But no need to get overwhelmed just yet…I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.There are basically only three marketing strategies for small business online…1) Taking your business online with a capture page…This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.The main thing you need to remember about the capture page is that it must promise something.Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.2) Taking your business online with a sales page…Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!3) Taking your business online with an auto-responder…On average, most people will need to be approached seven times before making a decision to purchase.SEVEN times? OMG!Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Information and How to Shop for Secured Personal Loans

What is a Personal Secured Loan?A personal secured loan is a non-business loan secured with some type of collateral. Personal secured loans are secured using the assets of the borrower. The lender has the right to sell the borrower’s collateral in the event that the loan is not satisfactorily repaid. Typically, the borrower’s collateral must be something of high value, allowing the lender to feel comfortable in granting the loan because of the collateralized property’s resale value.Personal secured loans in the UK are often referred to as homeowner loans. This is because the collateral used to secure the loan is the borrower’s equity in his or her home. However, some lenders are willing to accept other things as collateral instead of home equity.People obtain personal secured loans for a variety of reasons. Some choose to use the money to make home improvements, while others choose to pay off debts. Still others use loan funds for education, buying a new automobile, or even taking a vacation. When you obtain a personal secured loan, you may use the money in any way you choose.Personal secured loans offer many benefits over their unsecured counterparts. For example, interest rates on personal secured loans are often lower than those for unsecured loans. With high-value collateral providing a guarantee of repayment, many lenders feel free to allow for lower interest rates. Personal secured loans frequently have better repayment terms as well. Furthermore, even those with damaged credit can obtain the loan money they need with sufficient collateral.Shopping for a Secured Personal LoanThe Internet is a truly amazing tool. With just a few clicks of a mouse, you can have a wealth of information at your fingertips. Why not use this readily available knowledge base to assist you in your search for secured personal loans?Just surf your way over to any search engine, type in the words “secured personal loan” and you are sure to finding a plethora of online lenders. Take the first 10 listings presented by the search engine and browse the lender websites. Many lenders post useful information about personal loans, from such topics as requirements and eligibility to the application process and repayment options. Read as much as you can about obtaining a loan. Information is power and when you know what to expect, you are able to take the right steps to obtain the right loan deal.Often, you can obtain loan quotes by filling in a simple, user-friendly online form. Most online lenders, however, have telephone numbers posted on their websites, allowing you to speak to a loan officer or customer service representative, if you have questions or concerns. Some online lenders even provide handy loan calculators for you to use when estimating the amount of loan you can afford or your monthly payment amount. Keep in mind, that loan calculators only serve to estimate loan amounts and do not provide actual loan quotes.Use the Internet to obtain loan quotes and compare them to determine the loan that will offer you the best interest rate and loan terms. After you’ve selected the right loan for your particular needs, go ahead and submit an online application. What could be easier than searching and applying for a secured personal loan, right from the comfort of your own home?

What is Meant by Auto Loans?

When you need an car but do not have the money to buy one, what will you do. Should you just forget about it and go home? No, now you do not have to bother much about it. You can have a car with an auto loan. To fulfill your desire and need, you have an option and the financial market has different facilities.There are several lenders available for auto loans. Mainly banks and financial institutions offer auto loans to the beneficiaries. These loans will vary in their amount, interest rate, time to repay and in other aspects. The loans will also vary in their time for approval.The auto loan will have an amount that will be offered to you by the lender. This amount is called as the principal amount. At the end of the period you have to return a total amount. This is called as the total amount or simply amount. There will be a time period for returning the money back to the lender. This is called as the time. There will be an interest rate on the money offered to you. This interest rate will vary depending on the lender.Auto loans are available for both new and used cars. When you buy a new car, you can get an auto loan then and when you buy a used car then also, you can get an auto loan. For such different types of auto loans, you can get different loans from different lenders.Auto loans are available for personal automobile as well as for business automobile. Depending on your need you can choose the automobile you need. As you can get these loans so you can enjoy your personal car or you can spread your business by using the vehicle you have bought for business.Before you select any auto loan, you should do a good research on the available alternatives. There are too many lenders are available. There are many loans are available. You should select the best one for you. Different loans and lenders will have different attributes and so select the one that suits you.Find out the fine prints in the auto loans, so as to know which one is right and which one has something hidden in it. Hidden costs are of matter of concern in case of such auto loans. So, check well before you sign in the dotted lines.Auto loans are available for people with good and bad credit history. If you have a good credit history then you will get it easily. If you have a bad credit history, then also you will get it from someone or other but you may have to pay a high interest on the money.Apply for the auto loans with proper documents and get it approved sooner. Ask the lending agency what documents you need and accordingly provide them with those documents. You can apply to the lender directly going to his office or meeting his representative. Now you can apply online also for the auto loans.

Email Marketing: Do You Want To Triple Your Return On Investment?

Introduction:One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.Do You Really Need Email Marketing?If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, let’s get into the advantages of using email marketing.:Potential Reach:Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. Our phones place the notifications right in front of our eyes.Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.Actual Reach:Before I explain this part in more detail, let’s get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.Now, let’s compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our offers.Click Through Rates:In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now let’s talk about people who actually complete the actions and do what you want them to do. Let’s say clicking on a link. This link may take them to a landing page or a website.Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at first. But, this means that people click 6 times more on an email link than on a tweeted link.Let’s keep on using our example of 1000 emails and 1000 social media posts. A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain on average. The numbers are not astounding, but efficient numbers are not always astounding. The difference is such because, when people give you their email addresses they actually want to hear more form you.Your Readers Want It This Way:Most people use social media to communicate with friends first. Seldom are they used to receive business news and reviews. There are specialized websites for that. 77% of the users during a survey online said they prefer to receive promotional messages in their emails. 4% said they prefer these messages on social media. This speaks to the fact that by submitting an email, people are literally giving you a business meeting location.Emails Are Private:It is easier for a reader to express his problems in private than in the open. Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can’t meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.I will soon create a page where I post user requested content. Every weekend.Email Marketing and newslettersConclusion:You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. Setting up an email marketing campaign is not really expensive. We are talking about 6$ to 20$. Per month. Some services like MailChimp even offer free services for your first 2000 subscribers.Email marketing is not dead. If anything, it kills that silence between your subscribers and you. In an upcoming post, I will talk about building an email list. Thanks for reading. Talk to you guys soon.